BusinessMarketing Support Business | Marketing & Digital Consulting

ServiceService Areas

• Marketing Strategy and Data Analysis
• O2O and Omnichannel Strategy
• Global Communication Strategy

Marketing Strategy and
Data Analysis

Market Analysis & Competitive Analysis

Analyzing the market and competitors of companies in the digital domain.

Segmentation

Analyzing data, capturing numerical information on behavioral, psychological, and geographical aspects, and classifying users into several personas. Utilizing this for strategy development and implementation, such as in advertising and content creation.

Site analysis and traffic source analysis

Analyzing various metrics from the top to the lower levels of the site. Quantifying traffic and sales by each traffic source. Planning improvements to maximize and optimize effectiveness. Verifying and supporting improvement of the CTR and sales contribution of each campaign.

Owned media analysis

Analyzing various metrics of media managed and operated by the company, such as the official website and blog, as well as traffic and sales to e-commerce sites. Maximizing effectiveness through planning and supporting improvements.

Social media and newsletter strategy and analysis

Designing social media utilization, content development, operational setup, data analysis, issue identification, and strategy planning.
Quantifying and verifying the timing, content, and creatives of posts and distributions. Identifying the most effective delivery and operational methods to maximize results.

Creative Analysis

Numerical analysis of each creative, factor analysis, and implementation of A/B testing. Designing the flow to produce the optimal creative.

Content Marketing

Clarifying both the target audience’s needs and the business’s key messages, and designing and creating content that aligns supply with demand. Mapping the customer journey from attracting users to lead generation, and producing and publishing content accordingly.

Marketing ROI Analysis

Quantifying all marketing elements in the digital domain. Understanding return on investment (ROI) to optimize marketing strategy investments.

Purchase Data Analysis

Analyzing purchase data (such as product number, category, color, price range, etc.) from e-commerce or physical stores.

Customer Data Analysis

Analyzing audience data such as customer demographics and interests.

CRM・DMP

Data analysis to understand customers. Developing strategies to build long-term, positive relationships. Planning and supporting the operation of CRM and DMP systems.

O2O・
Omnichannel Strategy

Digital and in-store integration

Supporting the integration of customer data and loyalty points. Planning cross-channel campaigns. Maximizing purchasing opportunities across both online and offline platforms.

Omnichannel Marketing

Planning and developing communication channels with customers and designing relevant touchpoints. Maximizing opportunities for communication and purchase.

Global
Communication Strategy

Inbound Promotion

Branding and customer acquisition support for inbound foreign tourists. Planning of promotional measures. Designing usage strategies for overseas social media platforms like Weibo and WeChat, along with data analysis, planning, and operational support.

Overseas Promotion

Support for business and promotion in the Greater China region, including China, Hong Kong, and Taiwan. Formulation of overseas business strategies. Design of KPIs (Key Performance Indicators). Implementation support. Building e-commerce business schemes overseas. Full support for e-commerce business overseas, from customer acquisition to operation and conversion.